Concept: VP3 Shotgun Mic

A shotgun microphone only earns the launch if it works in the rooms creators actually enter. Comica’s VP3 had to hold an action set, a street interview, a quiet nature pass, and a podcast studio, same tool, different noise.

The film treats those worlds as the story, not a spec sheet. Directionality, clarity, low self-noise, and a compact body shown where they matter. A worldwide product-launch commercial for audio hardware that needs to feel inevitable in every scene.

Our Input

Comica trusted Kamargo Production House with the concept and the official launch film for the VP3. The brief was the full cycle: scripting, pre-production, scouting, set build, casting, shooting, and post.

Our crew built the rooms that didn’t exist and adjusted the ones that did, a podcast studio in-house, a film-set language on stage, street and nature found through scouting so each habitat stays specific. Whip cuts and tight camera on the action floor; a closer, warmer POV when the mic has to feel intimate. Sound-driven edits so the picture behaves like the VP3: isolate what matters.

Directed by Thony Kamargo (@nythoes), with cine lenses and lighting matched to each space, the microphone stays the hero without freezing the day. Full-service product video production, from zero to the finished TVC, for hardware and international brands that want one house to run the whole job.